Email Marketing For Small Business: A 2-Day Workshop July 13 & 15, 2021
This is a 2-day workshop.
Day One: July 13th 9:00 - 10:00 am EST
Day Two: July 15th 9:00 - 10:00 am EST
Please only book your ticket for the first day. The second date option will be automatically added to your ticket.
Session 1 - Why are emails so important and how to use them to grow.
1. Debunking Common Myths & Building A Strong Email Strategy
- 3 most common reasons businesses won't use email and how to get past them.
- Why is email marketing so important in 2021.
- Where can email fit into your business for growth.
- Let's talk about the legalities.
- What email service provider should you choose.
- Fitting emails into your funnel no matter what kind of business you're running.
2. Email Marketing - How To Get Started
- Frequency and consistency.
- Content creation and planning.
- Subject lines that get emails opened.
Session 2: Sales Sequences That Sell
- What is a sequence?
- Building a Welcome Sequence for your business.
- Building an Abandoned Cart Sequence for your e-commerce revenue stream.
- Building a Double-Opt-In Sequence that builds brand loyalty while legally signing up your new subscriber.
- Unique Sequences for your business.
Wrap Up - Putting it all together - Your automated email funnel
- The plan.
- The launch.
- The automated email follow-up.
- List health and deliverability.
- How to grow your list.
- Monitor and measure and tweak.