Email Marketing For Small Business: A 2-Day Workshop July 13 & 15, 2021

This is a 2-day workshop.

Day One: July 13th 9:00 - 10:00 am EST

Day Two: July 15th 9:00 - 10:00 am EST

Please only book your ticket for the first day. The second date option will be automatically added to your ticket.

Session 1 - Why are emails so important and how to use them to grow.

1. Debunking Common Myths & Building A Strong Email Strategy

  • 3 most common reasons businesses won't use email and how to get past them.
  • Why is email marketing so important in 2021.
  • Where can email fit into your business for growth.
  • Let's talk about the legalities.
  • What email service provider should you choose.
  • Fitting emails into your funnel no matter what kind of business you're running.

2. Email Marketing - How To Get Started

  • Frequency and consistency.
  • Content creation and planning.
  • Subject lines that get emails opened.

Session 2: Sales Sequences That Sell

  1. What is a sequence?
  2. Building a Welcome Sequence for your business.
  3. Building an Abandoned Cart Sequence for your e-commerce revenue stream.
  4. Building a Double-Opt-In Sequence that builds brand loyalty while legally signing up your new subscriber.
  5. Unique Sequences for your business.

Wrap Up - Putting it all together - Your automated email funnel

  1. The plan.
  2. The launch.
  3. The automated email follow-up.
  4. List health and deliverability.
  5. How to grow your list.
  6. Monitor and measure and tweak.

Date & Time




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