Blog for Business

July 8, 2021

How To Find A New Digital Revenue Stream

What if you could add one new line of revenue in the fall that was just a glow-up of your brand's offer? You may be sitting on a scaleable product offer that you never imagined would be of interest to your customers/clients. Have you guessed...

June 23, 2021

What You Need To Know About The Latest Apple Update: Email Marketing Edition

This past week, Apple yet again, made some big announcements. But for some reason, this announcement has gone largely unnoticed. Do a quick Google search and it’s hard to find interesting points of view on this change. But if you use email to market

May 5, 2021

Are You Measuring The Right Metrics?

Are you obsessed with followers? Likes? Feel that little flutter when you get new fans? What if you stopped and thought about it for a minute? What do those new followers represent for your bottom line?

November 10, 2020

Helping Your Business Find New Revenue For The Winter

Sometimes it's really hard to get out of our own way when we're stuck in a business rut. We know our systems and processes aren't quite right or working hard enough for us, but in the thick of it, it's challenging to find the time...

September 15, 2020

Are you listening? Winter is coming.

With colder weather coming and the potential for a second wave of COVID-19, small businesses should have shifted their focus by now from re-opening to surviving the winter. If not, I've got some advice to offer on how you can get started on creating

August 11, 2020

Be Like Pizza

Mid-2019 the pizza joint closest to my house came out with a busy, introverted, single mom’s dream. They had created an app to order my pizza with an accompanying digital delivery oven inside the store so that I didn’t have to talk to anyone or wait

August 4, 2020

Email Marketing Is More Important Than Ever - Part 4

We all know how the Sorting Hat from Harry Potter famously sorted students into 4 houses based on their personality and what they could bring to the table for their respective houses. Think of segmenting your list in the same frame.

July 28, 2020

Email Marketing Is More Important Than Ever - Part 3

When you invite friends over and you answer the door, do you just open the door, say nothing and expect your friends and their friends to start right into the party? Nope. The same can be said for your email list.

July 22, 2020

Email Marketing Is More Important Than Ever - Part 2

You can have the best email marketing content on the inside, but if no one is opening your emails, it doesn’t matter. Subject lines need to stop the scroll, catch your customer’s eye and present them with an opportunity to gain something from taking

July 16, 2020

ShopHere's FREE Shopify Website Program

During the current pandemic, many businesses have come to the realization that delaying the building of an e-commerce equipped website is no longer optional. I'll walk you through the process to get your FREE Shopify site from the ShopHere program.

May 7, 2020

Email Marketing Is More Important Than Ever - 4 Part Series

Join our 4-part blog series highlighting email marketing strategies for your digital marketing stream in 2020. This is part 1 of 4, where we break down the three most common objections to diving in deep to email marketing.

February 25, 2019

Trena's Top 5 Reasons To Love Squarespace For Your Business

We're breaking down our favourite reasons to love the templated web design service, Squarespace! Today is Trena's turn to tell you why she loves Squarespace!

February 20, 2019

Holly's Top 5 Reasons For Moving Your Website To Squarespace

We're so exicted to be presenting our Squarespace and SEO workshop here at the Stratford Perth Centre for Business. Trena and Holly are breaking down the top 5 reasons why we love Squarespace! First up, Holly.

December 4, 2018

Learning To Love Facebook's Algorithm in 2019

So by now, you've heard that Facebook has made one of the biggest algorithm changes they've almost EVER done. And by now, you've probably also heard a lot of fear mongering and are completely re-thinking your Facebook marketing strategy.

December 4, 2018

Trena's Top Tips For Financial Small Business Health

Our in house brick and mortar expert, Trena Hough, runs down her 5 top tips for assessing the financial health of your business.

December 4, 2018

Never Build A Marketing Strategy On Land You Don't Own (Coming Soon)